The content marketing field is evolving, and we are beginning to learn lessons from years of research and experience.
10 Lessons from 10 Years on the Content Marketing Front Lines
Author: Jamie Cole
FarmLife™ Spring 2020
Look inside the Spring 2020 digital issue of FarmLife! AGCO customers share best practices about living their best lives on the land, our experts offer agronomic advice, and we address the trending ag topics of the day.
FarmLife™ Winter 2020
Look inside the Fall 2019 digital issue of FarmLife! AGCO customers share best practices about living their best lives on the land, our experts offer agronomic advice, and we address the trending ag topics of the day.
Video Content Marketing Gallery
We’ve been multi-platform journalists for more than a decade. Let us help you discipline your video marketing.
Content Marketing and The Long Tail
Content marketing through strong, credible, effective brand journalism is just the thing for generating demand when ads and PR fall away.
The 4 Cs of Brand Journalism: Compelling
Compelling content wins the attention of your customers and prospects.
The 4 Cs of Brand Journalism: Credibility
Credible content helps close the trust gap between brands and customers or prospects.
The 4 Cs of Brand Journalism: Connected
Connect content to your brand and get credit and credibility for helping your customers and prospects.
The 4 Cs of Brand Journalism: Consistent
Consistently leverage your content across all media channels, and do so with frequency.
Are We Doing Brand Journalism, Content Marketing, or Both?
Definitions are important to manage expectations and keep content creators and brand managers on the same page.